1. Introduction
Unity Digital Marketing LLC, d/b/a OptionWatchList.com ("Company," "OWL," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, applications, and services (collectively, the "Service").
By using the Service, you consent to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Service.
2. Information We Collect
2.1 Information You Provide
| Category | Examples |
|---|---|
| Account Information | Name, email address, phone number, username, password |
| Payment Information | Billing address, payment card details (processed by third-party processors—we do not store full card numbers) |
| Profile Information | Preferences, communication settings, optional biographical details |
| User-Entered Trading Data | Trades you choose to log or share through the Service (optional) |
| Communications | Messages you send us, support inquiries, feedback |
| User-Generated Content | Comments, posts, trade ideas you share on the platform |
2.2 Information Collected Automatically
| Category | Examples |
|---|---|
| Device Information | Device type, operating system, browser type, unique device identifiers |
| Usage Data | Pages visited, features used, time spent, click patterns |
| Log Data | IP address, access times, referring URLs, error logs |
| Cookies and Tracking | Information collected via cookies, pixels, and similar technologies |
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors (transaction confirmation, fraud screening)
- Analytics providers (aggregated usage patterns)
- Social media platforms (if you connect your accounts)
3. How We Use Your Information
We use the information we collect to:
Service Delivery:
- Create and manage your account
- Process subscriptions and payments
- Provide access to educational content and features
- Deliver trade alerts and notifications
- Respond to your inquiries and provide customer support
Service Improvement:
- Analyze usage patterns to improve the Service
- Develop new features and offerings
- Monitor and maintain Service performance and security
Communications:
- Send service-related announcements (required for the Service)
- Send marketing communications (with your consent or where permitted)
- Notify you of changes to our Terms or this Policy
Legal and Compliance:
- Comply with legal obligations
- Enforce our Terms of Service
- Protect against fraud and unauthorized access
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
| Recipient | Purpose |
|---|---|
| Service Providers | Payment processors, email services, cloud hosting, analytics providers—all bound by confidentiality agreements |
| Legal Authorities | When required by law, subpoena, court order, or to protect our rights |
| Business Transfers | In connection with a merger, acquisition, or sale of assets (you will be notified before your information becomes subject to a different privacy policy) |
| With Your Consent | In other circumstances where you have provided explicit consent |
Third-Party Service Providers:
- Payment Processing: ex. Stripe, PayPal (payment information is handled directly by these processors under their privacy policies)
- Email Delivery: Google, Resend
- SMS Delivery: Twilio (phone numbers and message content are transmitted through their platform under their privacy policies)
- Analytics: Google Analytics (see Section 6 for opt-out information)
- Cloud Infrastructure: Render
5. Data Retention
We retain your personal information for as long as necessary to:
- Maintain your account and provide the Service
- Comply with legal, regulatory, and tax obligations
- Resolve disputes and enforce agreements
Specific Retention Periods:
- Account Information: Duration of your account plus 7 years after closure (for legal/tax compliance)
- Payment Records: 7 years (IRS requirements)
- Usage Logs: 2 years
- Marketing Preferences: Until you opt out
Upon account deletion request, we will delete or anonymize your personal information within 30 days, except for information we are legally required to retain.
6. Cookies and Tracking Technologies
6.1 What We Use
We use cookies, pixels, and similar technologies to:
- Remember your preferences and login status
- Analyze site traffic and usage patterns
- Deliver relevant advertising
6.2 Types of Cookies
| Type | Purpose |
|---|---|
| Essential | Required for the Service to function (cannot be disabled) |
| Functional | Remember preferences and settings |
| Analytics | Help us understand how users interact with the Service |
| Advertising | Deliver targeted advertisements |
6.3 Your Choices
- Browser Settings: You can configure your browser to block cookies, though some features may not function properly
- Google Analytics Opt-Out: Visit tools.google.com/dlpage/gaoptout
- Advertising Opt-Out: Visit www.aboutads.info/choices (US) or www.youronlinechoices.eu (EU)
7. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: SSL/TLS encryption for data in transit; encryption at rest for sensitive data
- Access Controls: Role-based access limited to personnel who need it
- Authentication: Secure password requirements; two-factor authentication available soon
- Monitoring: Regular security audits and vulnerability assessments
Your Responsibilities:
- Use a strong, unique password
- Do not share your login credentials
- Enable two-factor authentication if available
- Notify us immediately of any unauthorized access
No system is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Your Rights and Choices
8.1 Account Settings
You can access, update, or correct your account information at any time through your account profile settings.
8.2 Marketing Opt-Out
You may opt out of marketing emails by:
- Clicking "unsubscribe" in any marketing email
- Updating your preferences in account settings
- Contacting us at privacy@optionwatchlist.com
Note: Opting out of marketing does not affect service-related communications (transaction confirmations, security alerts, etc.), which are required to provide the Service.
8.3 SMS/Text Message Communications
Collection & Purpose: We collect your phone number and express consent when you sign up for OptionWatchList notifications. This information is used exclusively to send you transactional alerts, service updates, market notifications, and account-related messages.
No Third-Party Sharing: We respect your privacy. We do not sell, rent, or share your SMS opt-in data or personal information with third parties for their marketing or promotional purposes.
Operational Sharing: We may share your information with trusted service providers (such as SMS gateway providers like Twilio) who help us deliver our messages, but they are contractually prohibited from using your data for any other purpose.
Opt-Out: You can opt out of SMS messages at any time by replying STOP to any message. After opting out, you will no longer receive text messages from us. You may also manage your SMS preferences in your account settings or by contacting us at privacy@optionwatchlist.com.
Message Frequency & Data Rates: Message frequency varies based on your notification preferences and market activity. Message and data rates may apply based on your mobile carrier plan. Contact your carrier for details about your text messaging plan.
8.4 Data Access and Deletion
You may request:
- A copy of your personal information
- Correction of inaccurate information
- Deletion of your personal information
Submit requests to: privacy@optionwatchlist.com
We will respond to verified requests within 30 days.
9. California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
9.1 Right to Know
You may request that we disclose:
- Categories of personal information collected
- Sources of collection
- Business purpose for collection
- Categories of third parties with whom we share information
- Specific pieces of personal information collected about you
9.2 Right to Delete
You may request deletion of your personal information, subject to certain exceptions (legal compliance, security, etc.).
9.3 Right to Opt-Out of Sale
We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link.
9.4 Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
9.5 How to Exercise Your Rights
Submit requests to: privacy@optionwatchlist.com
We will verify your identity before processing requests. For access and deletion requests, we may require you to verify ownership of your account.
9.6 Authorized Agent
You may designate an authorized agent to submit requests on your behalf. Agents must provide written authorization and verify their identity.
9.7 Appeals
If we deny your request, you may appeal by emailing privacy@optionwatchlist.com with "Privacy Appeal" in the subject line. We will respond within 10 business days. If your appeal is denied, you may contact the California Attorney General.
10. Children's Privacy
The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us at privacy@optionwatchlist.com.
11. Third-Party Links
The Service may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of third parties.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated Policy on the Service with a new "Last Updated" date
- Sending an email to registered users
Your continued use of the Service after any changes indicates your acceptance of the updated Policy.
13. SMS/MMS Messaging Privacy
SMS Program Description
Option Watchlist (OWL) offers optional SMS/MMS messaging programs for users who consent to receive automated messages. These programs may include:
- Market Pulse: Real-time market updates and trading insights (up to 4/day)
- Portfolio Alerts: Position updates, option expirations, and portfolio reviews
- Account Notifications: Security alerts, login notifications, and account updates
- Trading Signals: Real-time alerts for price movements and technical indicators
Consent and Opt-In
By providing your phone number and agreeing to our SMS terms, you expressly consent to receive recurring automated marketing and informational SMS/MMS messages from Option Watchlist at the phone number you provide. Message frequency varies by program (up to 10 messages per day during market hours). Message and data rates may apply.
Your consent is not a condition of purchase or use of our services. You may use Option Watchlist without subscribing to SMS programs.
Opt-Out and Unsubscribe
You may opt out of SMS messages at any time by:
- Replying STOP to any SMS message from OWL
- Visiting our SMS unsubscribe page and entering your phone number
- Visiting our SMS opt-in page and submitting an opt-out request (same form handles both)
- Updating your SMS preferences in your account settings (if registered)
- Contacting support at support@optionwatchlist.com
After opting out, you will receive one final confirmation message, then no further messages unless you opt in again.
SMS Data Collection and Use
When you opt in to SMS, we collect and store:
- Your phone number (in E.164 international format)
- Timestamp of consent
- IP address from which consent was given
- Email address (if provided during opt-in)
- Opt-out events and timestamps
This information is used solely for:
- Delivering SMS/MMS messages you consented to receive
- Compliance with FCC and TCPA regulations
- Audit trails for A2P 10DLC carrier requirements
- Linking SMS consent to your user account (if you register)
We do NOT sell, rent, or share your phone number with third parties for marketing purposes. Your phone number is only shared with our SMS service provider (Twilio) for message delivery.
Carrier Liability and Limitations
Wireless carriers are not liable for delayed or undelivered messages. Message delivery depends on carrier network availability, your device compatibility, and other factors outside our control. We are not responsible for messages that fail to deliver due to carrier limitations, device issues, or network outages.
Supported Carriers
Our SMS program supports all major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and most regional carriers. For questions about carrier support, reply HELP to any message or contact support.
Help and Support
For SMS program assistance, reply HELP to any message or contact:
- Email: support@optionwatchlist.com
- SMS Support: Text HELP to receive support information
Changes to SMS Program
We may modify our SMS programs, message frequency, or content at any time. Material changes will be communicated via SMS or email. Continued participation after changes constitutes acceptance. You may opt out at any time if you disagree with changes.
Compliance and Regulations
Our SMS programs comply with:
- Telephone Consumer Protection Act (TCPA)
- Federal Communications Commission (FCC) regulations
- Cellular Telecommunications Industry Association (CTIA) guidelines
- A2P 10DLC carrier requirements
14. Contact Us
For questions, concerns, or requests related to this Privacy Policy:
Unity Digital Marketing LLC, d/b/a OptionWatchList.com
449 Esplanade Drive, Miami Springs, Florida 33166
Email: privacy@optionwatchlist.com